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To celebrate the expansion, the sustainable indie brand unveiled Royal Tulip Elevate Crème exclusive to Ulta.
February 16, 2026
By: Melissa Meisel
Bloomeffects—the indie “field to formula” skincare brand that contains Dutch tulip—has expanded into Ulta Beauty and added a new SKU for the season. Founded by van Haaster in 2019, Bloomeffects harnesses the botanical power of upcycled discarded tulip bulbs from her family’s Dutch tulip farm, embodying a philosophy rooted in sustainability. In pursuit of better skincare for all skin types (including her own eczema prone skin), van Haaster was awarded two Dutch government grants for researc...
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